Your Marketing Has To Change in 2022. Here Are 4 Ways How.
Updated: Jul 18, 2022
It takes no genius to figure out that marketing is an art more than it is a science.
Of course, there are some fundamental principles that hold true forever, but at the end of the day, marketing is all about coming up with creative ideas to capture people’s attention.
And like with every form of art, the problem with it is that it needs to change from time to time in order to stay relevant. Whether it’s music, film or dance, you can be sure that whatever works today would most probably not work tomorrow.
Right now, we’re at a point in time where your marketing has to take a rapid shift if your business needs to thrive.
Why? People’s attention spans are dwindling at a time when more and more businesses are being started. So, the competition for eyeballs has never been so fierce.
The question is, how do you stay relevant in an attention-scarce economy? That’s exactly what we’re going to answer in this blog post.
Here are 4 time-tested ideas to rethink your marketing in 2022.
1. Follow The Money — Data Analytics
Data is the lifeblood of marketing. It is the foundation upon which great marketing campaigns are built. If your foundations are not strong, whatever you build on it will eventually collapse.
The only way to get data is by testing. Keep testing every hypothesis you have. Come up with new campaigns, create new offers, test new audiences, try new creatives, write new copies, build better funnels and seek new platforms.
Test everything with a small budget and let the data tell you what works. You might even be surprised by the results. You might even learn that you were selling to the wrong people this whole time.
I can remember so many instances with our clients like this. After our testing, we would find so many buyer groups out there, who were outside our client’s primary target audience and who were a better fit for their product but they had no idea that such people even existed.
So, now that data has given you newfound clarity, go full throttle on the best performers. Meanwhile, keep testing new ideas all the time and never get complacent with what’s working now. As we said earlier, even the best marketing campaigns have an expiration date. So get ready with fresh ones before the current ones fade out.
Now, as all marketers around the globe will tell you, obtaining accurate marketing data is getting harder and harder thanks to new privacy updates.
So, if you’ve not been putting off testing and data analysis, now is the perfect time to start.
2. Injecting Humanity — Talking To Customers.
Now as much as we love data, you should never lose sight of the fact that your customers are real people and not some numbers on your screen.
They’re human beings with needs, fears and desires just like you. Customers appreciate it when you treat them like people and feel that their needs and objections are heard.
The biggest mistake that businesses make in marketing their product is that they keep rambling about all their features, hoping that their customers will logically come to a conclusion about buying that product.
But here’s the problem! Numerous studies have shown that the process of buying is NOT a logical one but an emotional activity.
When you purchase something, you’re not buying a product, you’re buying the end result!
Think about it. You’re not buying a mattress, you’re buying a good night’s sleep. You’re not buying grass seeds, you're buying a beautiful green lawn. You’re not buying a luxury watch, you’re buying the bragging rights of telling the world that you’ve made it.
No matter what you sell, you’re solving an inherent problem that the customer wants to get rid of.
If you can understand these deep desires and problems, you’ll know exactly how to market your product with the right offer.
So, how do you get into the minds of your customers?
Well, the easiest option is to, just, talk to them!
Reach out to some of your best customers and ask them about their problems and how your product helped them out specifically.
And yes, that sounds a bit time-consuming but you will come out with a lot of valuable insights.
Here’s a secret tip that some companies use to do this efficiently. Whenever new leads or customers show interest, they’re taken to a Thank You page which asks them a single question.
“What is the one problem you wanted to solve that brought you to our website?”
Surprisingly, people do provide honest feedback that will open your eyes and help you take your marketing in the right direction.
3. Sneak Up On Your Competitors
As we mentioned above, your customers are real people. They’re not opening social media just to see your ad.
And, on top of that, your ads are not the only ads they see. Your competitors are also after the same audience.
That means, it doesn’t matter how good your marketing is, it should also be better than your competitors if you want conversions.
If your target audience or even your loyal customers feel that your competitors understand their problems better, they’ll switch their allegiance without skipping a beat.
That’s why you should always be on the lookout for your competitors and their marketing. Try to see what they’re doing and outdo it.
Before we move on, I cannot stress this enough, I’m not asking you to copy what your competitors are doing or to plagiarise their material. That’s highly unethical.
What I am suggesting is that you should have an idea of what your competitors are doing and make sure that your marketing is miles ahead of what they offer.
Facebook actually makes this process easy. You can go on to your competitor’s page and see what ads they’re currently running. Of course, it does not tell you whether those ad sets are working, but it gives you an idea about what your competitors are currently doing.
4. Consult With An Expert.
The most efficient way to change your marketing in 2022 is to consult with a marketing expert in your industry.
You see, the heads of the best marketing agencies can save you years of guesswork and give you the right strategies to help you achieve your business goals.
Why? Well, that’s what they do day in and day out. They’re always testing new ideas and new strategies for different clients.
As marketing experts in E-Commerce, Info-Product and other niches, we’ve spent years testing thousands of different strategies, funnels, creatives, platforms, offers, copies, targeting and so much more.
All those years of experimentation have left us with a ton of valuable insights that businesses are dying to get their hands on.
It’s going to save you a ton of time, money and energy but most importantly, when you hand over your marketing to experts, you can actually save yourself from tons of stress and let them worry about all your marketing needs, so that you can focus on what you do best in your business.
At the end of the day, the most important truth is that your marketing needs to evolve based on data, trends and people’s desires. The increasing competition for eyeballs has put us in a situation where only the businesses who’re willing to put in the effort to stand out from the crowd are going to come out on top in the next months and years to come.
So this is undoubtedly the right time to rethink your marketing from the ground up.